在今年春天，淄博烧烤火出了圈，小饼+烤炉+蘸料“三位一体”的无敌组合吸引了全国无数食客慕名而来，“去淄博吃烧烤”成为现象级事件，甚至在“烧烤专列”里都弥漫着孜然的味道。

Duringthisspringseason,ZiboBarbecuehasbecomeasensationwithitsirresistible"trio"ofthesmallpancake,barbecuegrill,anddippingsauce,attractingnumerousfoodenthusiastsfromalloverthecountry."GoingtoZiboforbarbecue"hasbecomearemarkableevent,tothepointwhereeventhe"barbecuetrain"isinfusedwiththescentofcumin.

Internetusersjokinglyremarkedthatth,,aregionalspecialtyinthecentralzoneofShandongProvince,,QianZhenyuan,theownerof"Yuanxingzhai"barbecuerestaurantinBoshan,madetheunintentionaldiscoverythatthemeatta,"EssentialTechniquesfortheWelfareofthePeople"writtenbyJiaSixie,anoutstandingagriculturalscientistoftheNorthernWeiDynasty,1500"zhidun"fromtheLinzidistrictofZiboCity,whichistheoriginofZiboBarbecue.

而如今，淄博烧烤的灵魂，是一桌一个炭烤小炉。服务员将七八分成熟的羊肉串等烤串端上餐桌，之后就需要顾客自己加工：把小串摆在烤炉上面炙烤，待肉慢慢冒油，香味弥漫开来后，再用小饼卷肉，依个人口味加入葱、酱等，这种沉浸式体验极大地激发了食客的参与感。有烧烤店老板称：小炉子代表温度，小饼代表包容，小葱代表豪爽，这就是淄博！

Today,atab,,andoncethemeatstartstosizzleandreleaseoilwithadelightfularoma,thentheycanwrapthemeatwithsmallpancakesa':“Thesmallgrillstandsforwarmth,thesmallpancakeforinclusivity,!”

在淄博烧烤爆火之后，淄博市还打了一套文旅宣传“组合拳”：开了一场烧烤专题发布会、举办淄博烧烤节、发布烧烤地图、开通烧烤公交和烧烤专列等。烧烤在热情好客的淄博人手里成为城市的美食名片，吸引着无数游客前来品尝这份烟火气，极大地激发了老城活力。

FollowingthepopularityofZibobarbecue,thecityofZibolaunchedaseriesofinitiativestopromotetourism,includingabarbecue-themedpressconference,aZiboBarbecueFestival,thepublicationofabarbecuemap,theintroductionofpublictransportationdedicatedtobarbecue,,attractingnumerousvisitors,whichhighlyrevitalizestheancientcity.

无限工作室出品

文案：武玮佳、徐立璇(实习编辑)